Skip to navigation
Skip to content
Chow Yei Ching School of Graduate Studies

Programme Information - Taught Postgraduate Programmes (TPg)

MA Communication and New Media

傳播與新媒體文學碩士

Year of Entry 2012
Mode of Funding Non-government-funded
Programme Code P25
Mode of Programme Combined †
Class Schedule Daytime/Evening sessions
Indicative Intake Target 80
Minimum No. of Credits Required 30
Normal Duration of Programme Full-time: 1 year; Part-time: 2 years
Maximum Study Period Full-time: 2.5 years; Part-time/Combined mode: 5 years
Tuition Fee Click here for more information
Application Deadline
29 Feb 2012 (Local & Non-local)
Accept Late Applications
Yes (Local)
Yes (Non-local)
Mode of processing Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. Early applications are therefore strongly encouraged.
General Enquiries
+852 3442 8677
com@cityu.edu.hk
Programme Leader
Dr LI Xigen
Diploma (Fudan University), MA (Chinese Academy of Social Sciences), PhD (Michigan State University)
Remarks: Internship arrangement for the programme is available as programme elective/requirement.
† Combined mode: Local students taking programmes in combined mode can attend full-time (12-18 credit units per semester) or part-time (no more than 11 credit units per semester) study in different semesters without seeking approval from the University. For non-local students, they will be admitted to these programmes for either full-time or part-time studies. Non-local students must maintain the required credit load for their full-time or part-time studies and any changes will require approval from the University.
Apply
Email to Friend

Programme Outlines

Programme Aims and Objectives

Train Professionals for the following industries, including:

  • mass media
  • advertising/PR agencies
  • PR/marketing communication departments of commercial firms
  • information/publicity departments of governmental or non-profit organizations
  • content divisions of Web/multimedia houses
  • moblie media and other communication-related sectors

Entrance Requirements

To be eligible for admission, you must satisfy the General Entrance Requirements and must:

  • have a Bachelor's degree from a recognized tertiary institution or an equivalent qualification;
  • preferably have one or more years of work experience in a professional communication area (e.g., news media, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

  • TOEFL score 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test); or
  • Overall band 6 in International English Language Testing System (IELTS); or
  • Score 450 in the new College English Test (CET6) of Chinese mainland or a pass in the old CET-6 test; or
  • other equivalent qualifications

Course Description

A hybrid of communication theories and new media technologies, with the following specific courses:

Theory-based courses include, among others:

  • Communication Fundamentals
  • Global Communication
  • Policy and Regulations of New Media
  • Research Methods for Communication and New Media
  • Psychological Processing of New Media
  • Public Communication Campaign Management 
  • Integrated Marketing Communication
  • Media Economics and Management

 Technology-based courses include, among others:

  • Internet Communication
  • Multimedia Communication
  • Dynamic Web Communication
  • Multimedia Practicum

 

Bonus Features

  • The programme has started to offer Entrance Scholarships since 2009/10.
  • Training in English language skills, as all courses are taught in English with heavy emphasis on writing and oral presentations
  • Intercultural experience, as students come from Hong Kong, mainland China, Macau, Taiwan, Singapore, and other regions, and teaching staff have extensive working experience overseas.
  • The programme celebrated its 10th Anniversary in 2008. Graduates from the programme are now working and living in Hong Kong, mainland China, North America, Europe, and other parts of the world. They have formed an alumni association to organize social activities and networking. 
  • Students of the programme won awards three years in a row at the Inter-University Multimedia Design Competitions, in which students from universities in Hong Kong, mainland China, Taiwan, Macau, Singapore and elsewhere participated. 
  • The teaching staff were ranked No.1 in Communication and Media Studies among universities in Hong Kong in the 2006 Research Accessment Exercise.
  • Members of teaching staff include world renowned Chinese communication scholars such as Prof Chin Chuan Lee, Prof Jonathan Zhu, Prof Tsan Kuo Chang and Dr Zhou He.

Research Areas

Course Descriptions
Department of Media and Communication
College of Liberal Arts and Social Sciences